From Influence to Infrastructure: How Influencer Marketing Will Reshape Global Media by 2026
By Hezron Ochiel If you step back and observe the movement of global media today, a clear pattern begins to reveal itself. Hiring decisions, editorial strategies, advertising investments, audience-building models, and even newsroom cultures are being shaped by influence in ways that were once considered unthinkable. You can feel this shift across cities like Nairobi,…