Are job ads always real chances to get a job, or are they just ways for companies to follow the rules and look busy?
A survey by MyPerfectResume found that an overwhelming 81% of U.S. recruiters admitted to posting “ghost jobs”—vacancies that are advertised but not actively being filled.
Job postings can help employers in many ways. They can find potential workers, see what people expect to earn, check if their job descriptions are clear, and follow company rules. However, for job seekers, these job postings can be frustrating. They spend time and effort applying, only to be rejected or hear nothing back, which can make them feel disappointed and discouraged.
Despite these hidden revelations, assuming defeat before trying is a disservice to yourself. There are countless cases where these seemingly closed-off opportunities resulted in unexpected success for applicants who dared to try.
In this issue, I explore the hidden realities of job postings, unearth the myths surrounding ‘preferred candidates,’ and share actionable insights on how to turn even seemingly closed-off opportunities into career wins.
Breaking down the defeatist mentality
Let me share a personal story. Years ago, a role opened at a company I worked for, and I urged a talented friend to apply. His immediate reaction was defeat: “They probably already have someone in mind,” he said. Despite his reluctance, he eventually applied. To his surprise, he was called for an interview and ultimately landed the job. His success came not from certainty but from the courage to try.
Here are four reasons why the fear of a preferred candidate is misguided:
1. Preferred candidates are not guaranteed success
According to LinkedIn data, 85% of jobs are filled through networking and referrals. However, even favored candidates can falter during interviews, decline offers, or get poached by competitors.
2. You bring unique value
Companies often discover unanticipated strengths in external candidates. Your specific mix of skills, experiences, and ideas might be the exact solution they did not know they needed.
3. Recruiters are watching
Applying gets your profile in front of decision-makers. Even if you do not get the job, you may leave a strong impression that could lead to future opportunities.
4. It is practice—and practice is valuable
Each application and interview builds your confidence, sharpens your skills, and enhances your understanding of hiring trends. This preparation can give you an edge in future job hunts.
Signs a job may have a preferred candidate
While it is important to stay optimistic, it is also helpful to recognize signs that a role might already be earmarked for someone:
1. Overly specific requirements – If the qualifications seem unusually tailored, it might indicate an internal candidate.
2. Internal postings precede public ads – Companies often promote from within before going external.
3. Rushed hiring process – A rapid timeline could signal that the hiring manager is merely fulfilling policy requirements.
4. Disengaged interviewers – Lack of interest or vague questions may suggest their focus lies elsewhere.
Recognizing these signs should not discourage you—instead, use them to tailor your application and strengthen your case as an unexpected but exceptional candidate.
Reasons why you should always apply regardless:
• Opportunities can shift – A “preferred” candidate might decline the offer. Recruiters often revisit other strong candidates instead of starting from scratch.
• Networking potential – Applications often put you in touch with influential professionals, opening doors beyond the immediate role.
• Demonstrating initiative – Applying shows courage and ambition—qualities highly valued in competitive industries. According to a Glassdoor survey, 76% of hiring managers say initiative weighs heavily in their decision-making process.
• Skill recognition – Your skills might align with other openings within the company. Some recruiters keep impressive candidates on file for future roles.
• A growth opportunity – The process itself—from refining your resume to preparing for interviews—is invaluable for personal and professional growth.
Industry lessons for success
These are what seasoned professionals recommend:
a) Tailor your resume: Make your application stand out by aligning it with the job’s requirements. A CareerBuilder survey found that 63% of resumes are rejected for not being customized.
b) Use keywords: Optimize your LinkedIn profile and resume with industry-specific keywords. This strategy improves your chances of being shortlisted by applicant tracking systems (ATS).
c) Leverage networking: Attend industry events or connect with current employees on LinkedIn. Networking increases your visibility and gives you insider insights into the company’s culture and needs.
d) Prepare for the interview: Go beyond generic responses. Research the company’s recent achievements, challenges, and culture. Be ready to present yourself as a solution to their problems.
e) Seek feedback: If you are rejected, ask for feedback. Use it to improve your approach to future opportunities.
Final thoughts
Don’t let fear or assumptions hold you back. Every application is an opportunity to demonstrate your talents, expand your network, and grow professionally. Even if it seems hard to win, remember this: you will never score a goal if you do not try to shoot!
So, the next time you spot a dream job, ignore the whispers of defeatist mentality. Apply. Your courage might just land you in a role you never thought possible.
Related articles:
Career Mistakes: How to Learn, Rise, and Move Forward.The Reality Behind Job Quitting: Is the Grass Really Greener?