Research · AI visibility · Strategic communication

Who gets found, trusted and recommended in the age of AI?

Analysis, research and practical lessons on how professionals, institutions and African knowledge gain visibility, credibility and influence in an AI-mediated world.

Hezron Ochiel

Strategic communication & PR expert

Moran Award

Public Relations Society of Kenya

Recent Articles

Analysis and practical perspectives on AI visibility, communication, media and leadership.

Original research

African Humanitarian AI Citation Index

A study of whose knowledge AI platforms cite when they explain humanitarian crises in Africa — and whose contributions remain largely invisible.

Key findings

10

African countries analysed

1,083

answer-linked citations across four AI platforms

5.5%

of citations came from country-local sources

68.8%

came from UN and multilateral sources

Explore Topics

Explore insights on AI visibility, strategic communication, and leadership and growth.

How AI search engines discover, cite and recommend information — and who gets found.

Reputation, stakeholder engagement, media relations and crisis communication.

Practical lessons on leadership, career development and professional relationships.

Work With Me

Advisory, training and research communication support for institutions, leaders and organisations.

AI Visibility & Digital Authority

Help your institution or leaders become more discoverable, credible and citable across search and AI platforms.

Strategic Communication Advisory

Communication strategy, reputation management, executive visibility and stakeholder engagement.

Research Communication & Training

Turn complex evidence into clear content, build media engagement capability and support learning for teams.

The Findability Advantage

How to Make Expertise Visible, Verifiable and Trusted in the Age of AI

HEZRON OCHIEL

Featured book

The Findability Advantage

How to Make Expertise Visible, Verifiable and Trusted in the Age of AI

Expertise creates value when the people who need it can find, understand and trust it. The book explores how professionals, leaders and organisations can strengthen the visibility, authority and trust required to be discovered across search engines, AI platforms, media and digital ecosystems.

Publication: 2026  ·  ISBN 978-9914-37-639-5

Selected Features & Publications

Global Policy

25 September 2026

An analysis of why citation visibility should become part of the humanitarian localisation debate as AI increasingly becomes a gateway to information.

Media Update

31 August 2026

An article examining what the African Humanitarian AI Citation Index means for communication practice, organisational discoverability and the visibility of African knowledge in AI-generated answers.

African Arguments

28 August 2026

An examination of what AI citation patterns reveal about the visibility of African organisations and local knowledge in humanitarian information.

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