
How AI Search Is Changing Trust, Visibility, and Public Relations in Africa
As artificial intelligence changes how people discover information, African institutions face a growing challenge: making their expertise visible, credible and
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Analysis, research and practical lessons on AI visibility, communication, media and leadership.

As artificial intelligence changes how people discover information, African institutions face a growing challenge: making their expertise visible, credible and

A ten-country study of 1,083 AI citations found just 5.5% came from sources in the affected country, compared with 68.8%

By Francesca Bordas For several months after it came into the spotlight, artificial intelligence moved at a pace that felt

By Hezron Ochiel A question often comes up in communication circles, and it reflects what many professionals are observing in

By Francesca BordasNarrating the story behind the lawsuit, Francesca Bacciarlli v. Google LLC. When an Ordinary Moment Becomes a Legal

By Hezron Ochiel A new global study analysing more than 150,000 citations appearing inside Google’s AI-generated summaries is reshaping how

By Hezron Ochiel The first time I saw my newspaper article cited in a research paper published by a reputable

By Hezron Ochiel Not too long ago, I sat on a panel in Nairobi with African content creators discussing what

By Hezron Ochiel With Artificial Intelligence (AI) now shaping how people search for information, many voices have started to say

I have been writing long before tools like ChatGPT, DeepSeek, or Gemini appeared. Back then, an em dash (—), a
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