Connecting Brands with Audiences
By Francesca Bordas For several months after it came into the spotlight, artificial intelligence moved at a pace that felt unstoppable. New tools appeared almost daily, capabilities expanded, and the industry pushed forward with confidence. Progress seemed unabated, with each breakthrough reinforcing the belief that it would continue without pause. Then something began to change. […]
By Hezron Ochiel A question often comes up in communication circles, and it reflects what many professionals are observing in real time. As newsrooms shrink and social media expands, where does media relations fit today? It is a fair question. Newsrooms have shrunk across many regions, and journalists are taking on broader responsibilities with limited […]
By Hezron Ochiel There was a time when a single communications professional handled everything. The role covered media relations, press releases, brand messaging, visibility, and crisis response in one function that conveyed the organisation’s voice. That picture is changing in a clear and measurable way. Across platforms like LinkedIn, Indeed, and Upwork, communication roles now […]
By Hezron Ochiel A few days ago, I represented our CEO, Dr. Kelly Oluoch, at a leadership summit in Accra, Ghana that brought together African Heads of State and other senior leaders from across the continent. The summit, organised by African Leadership Magazine, focused on issues shaping Africa’s future, anchored on the theme, “Leadership for […]
By Francesca BordasNarrating the story behind the lawsuit, Francesca Bacciarlli v. Google LLC. When an Ordinary Moment Becomes a Legal Case Francesca Bacciarlli opened her door to police officers who had come to investigate a report that she was abusing her dog. Only hours earlier, Bacciarlli had been standing in her kitchen, scratching behind the […]
By Hezron Ochiel A few days ago, I received a message from a recruiter in Nairobi. The request sounded simple. The recruiter was seeking a Search Engine Optimization (SEO) Manager to report to the Head of Digital Marketing. The role offered a gross monthly salary of KES 250,000 (about $1,940 USD) and focused on leading […]
By Hezron Ochiel A new global study analysing more than 150,000 citations appearing inside Google’s AI-generated summaries is reshaping how organisations approach online visibility and digital authority. The findings reveal a clear shift toward platforms built around explanation, discussion, and practical problem solving rather than promotional messaging. Published in June 2025 by digital marketing intelligence […]
By Hezron Ochiel The first time I saw my newspaper article cited in a research paper published by a reputable journal, I felt a deep sense of validation. A scholar had relied on my reporting to strengthen their argument, and my work had entered an academic conversation beyond the newsroom. That experience clarified something important: […]
By Hezron Ochiel Not too long ago, I sat on a panel in Nairobi with African content creators discussing what it truly means to build a personal brand and monetize your skills. After the summit, organized by Africa No Filter, many attendees reached out with thoughtful questions: How do we build a sustainable brand in […]
The story of Alex told by Francesca Bordas “Hey, I’m Alex, short for Alexandra Bordas, a 22-year-old Gen Z entrepreneur from sunny Florida. If you had told my high school self that I would one day run a company changing prosthetics, I would have laughed while binge-watching science fiction.” Those were Alex’s words when I […]