Connecting Brands with Audiences
By Hezron Ochiel Not too long ago, I was having a chat with a longtime friend from school, someone who has done well professionally and now holds a senior position. He talked about his busy schedule, the constant meetings, the emails that never end, and the steady progress he was making. From the outside, his […]
By Hezron Ochiel Recently, I took part in a panel discussion at the Africa No Filter Summit in Nairobi. We talked about how stories, culture, and creativity shape how Africa is seen by the world. Africa No Filter works to change narrow, outdated narratives by sharing stories of progress, innovation, and opportunity. One simple idea […]
By Hezron Ochiel Almost everyone on LinkedIn has heard this promise: post every day, comment everywhere, send messages, and one day the algorithm will finally notice you. Many people follow this guidance, applying every recommended tactic, only to notice that their posts rarely move beyond a few likes and comments from the same small circle. […]
By Hezron Ochiel Picture a reporter you used to pitch around 2018. When a story carried news value, coverage usually followed. Newsrooms had defined beats, enough staff to share workloads, and time to assign stories properly. What was less visible then was the pressure already building inside that system. A pitch opened the door to […]
By Hezron Ochiel As a new year begins, many of us take a moment to reflect on the months we have lived through and start thinking more intentionally about what we want the next season of life to look like. Behavioral science researchers often describe moments like these as psychological reset points, when reflection comes […]