Connecting Brands with Audiences
Why Universities Have a Student Attention Problem, Not a Communication Problem By Hezron Ochiel One finding from the Kenya Medical Training College (KMTC) Communication Audit completely changed how I think about institutional communication. For a long time, I believed that once a university published information on email, the notice board, the website, or social media, […]
By Hezron Ochiel Three weeks ago, I stood before a room full of managers leading a discussion on personal branding. Like many professional development sessions, we began with familiar topics. We explored reputation, networking, leadership, and the growing importance of digital visibility. When the conversation turned to LinkedIn, I asked a simple question. “How many […]
How Organisations Can Build Trust, Authority, and Visibility in the Age of Artificial Intelligence By Hezron Ochiel Introduction: The Search That Changed Everything A few years ago, finding information online followed a familiar routine. You opened Google, typed a question, scrolled through pages of blue links, compared different websites, read several articles, and eventually decided […]
By Hezron Ochiel A few weeks ago, I had the opportunity to facilitate a personal branding training session attended by more than 100 managers in our organisation. As we discussed the importance of building a digital footprint, LinkedIn quickly became the focus of the conversation. Most participants had accounts on the platform, yet very few […]
By Hezron Ochiel A few weeks ago, I searched for a well-known organisation on several AI platforms. Let us use a fictional brand, Victoria Suites, an international hotel headquartered in Nairobi, Kenya, as an example. I wanted to understand how AI systems perceived the brand and whether their responses reflected its current reputation. One issue […]