Connecting Brands with Audiences
Writing appeared in almost two-thirds of the communication job advertisements analysed. AI appeared in 4.5%. Search revealed an equally interesting divide between content and public relations roles. If AI is reshaping communication work, employers were still asking for one skill far more than any other in early 2024: Writing. I analysed communication-related advertisements drawn from…
By Hezron Ochiel Recently, I took part in a panel discussion at the Africa No Filter Summit in Nairobi. We talked about how stories, culture, and creativity shape how Africa is seen by the world. Africa No Filter works to change narrow, outdated narratives by sharing stories of progress, innovation, and opportunity. One simple idea…
Imagine being at the center of a heated WhatsApp group debate, with members demanding answers and even leaving in protest. That was my reality when I tried managing a high-stakes professional network on WhatsApp. Spoiler alert: It did not end well. WhatsApp Messenger has over 2.9 billion users globally, making it one of the most…
By Hezron Ochiel For three years, I was part of a team working on a deceptively simple question: How do you document nearly a century of institutional history without producing a book that reads like an archive? The answer became The Journey to Greatness, a publication documenting the evolution of the Kenya Medical Training College…
