Connecting Brands with Audiences
By Hezron Ochiel For years, many Kenyans associated the Kenya Medical Training College (KMTC) with only two courses: Nursing and Clinical Medicine. The perception became so widespread that many students, parents, and even professionals rarely discussed the institution beyond those programmes. Earlier this month, in an effort to correct that misconception, we organised a press […]
The Shift from Journalism to PR Is Accelerating By Hezron Ochiel The transition from journalism to public relations is becoming one of the defining career shifts in today’s communication industry. Across Kenya and many parts of the world, journalists are increasingly rethinking their career paths as newsrooms continue to shrink and advertising revenue shifts toward […]
By Hezron Ochiel Why are LinkedIn posts suddenly attracting fewer impressions and interactions? Organic reach appears weaker than it was a few years ago, with many creators who once attracted thousands of impressions, comments, and profile visits now struggling to maintain visibility. Some industry estimates suggest that average organic reach has declined significantly in recent […]
By Hezron Ochiel Not too long ago, I had a chitchat with my CEO that confirmed something I have believed for years about digital visibility and institutional reputation. He told me that during a university conference in Nairobi, discussants wanted to know why the Kenya Medical Training College often appears when people search online for […]
By Hezron Ochiel A new analysis by Hezron Insights reveals a sharp rise in demand for Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) talent as companies respond to the growing influence of AI-powered search systems and zero-click discovery. The six-month analysis reviewed job placement sites in Kenya and globally and found that organisations […]
By Hezron Ochiel A new report by the Media Council of Kenya paints a worrying picture about the future of newspapers in Kenya as readership continues to decline while audiences rapidly migrate to social media, mobile platforms, and AI-driven discovery systems. Weekly newspaper readership has fallen from 29% in 2022 to just 13% in 2025, […]
By Hezron Ochiel For decades, Africa struggled to control how the world perceived the continent. Much of the international media coverage of Africa focused on corruption, disease, conflict, poverty, weak governance, and humanitarian crises. Many stories presented Africa as a continent of problems rather than possibilities. Far less attention was paid to African innovation, scientific […]
By Hezron Ochiel Kenya’s media landscape is entering a defining moment as social media takes the lead as the primary source of news, while television continues to lose daily audience share. The latest State of the Media 2025 Report by the Media Council of Kenya presents a clear picture of how attention is shifting and […]
By Hezron Ochiel Research is everywhere, and many findings do not reach people in a clear and meaningful way.Studies show that complex language and weak structure limit understanding.The real gap lies in how the story is built. What is the Hezron Framework? The Hezron Framework is a five-step method that helps journalists and communicators turn […]