Connecting Brands with Audiences
By Hezron Ochiel We are wired to move forward. From a young age, we are taught that progress means pushing ahead no matter what. That belief shapes how we approach school, careers, relationships, and personal goals. Moving forward signals strength, while stepping back feels like failure. That mindset follows us into adulthood. We stay in…
A ten-country study of 1,083 AI citations found just 5.5% came from sources in the affected country, compared with 68.8% from UN and multilateral organisations. By Judith Akoth When people ask AI about a humanitarian crisis in Africa, the answer may describe a local reality using evidence that mostly comes from outside the country concerned….
By Hezron Ochiel A couple of years ago, I worked with someone I considered good at his job. He showed up on time, delivered his work, and rarely made mistakes. Managers trusted him to complete tasks, and teams relied on him to keep things moving. When opportunities came up, his name never came up. At…
By Francesca Bordas For several months after it came into the spotlight, artificial intelligence moved at a pace that felt unstoppable. New tools appeared almost daily, capabilities expanded, and the industry pushed forward with confidence. Progress seemed unabated, with each breakthrough reinforcing the belief that it would continue without pause. Then something began to change….
By Hezron Ochiel A question often comes up in communication circles, and it reflects what many professionals are observing in real time. As newsrooms shrink and social media expands, where does media relations fit today? It is a fair question. Newsrooms have shrunk across many regions, and journalists are taking on broader responsibilities with limited…
