Connecting Brands with Audiences
By Hezron Ochiel I recently watched a short video that stayed with me in a way I did not expect. Three people were walking across what appeared to be a playing field when they reached a barrier blocking their path. It was a simple obstacle, yet what each person did next felt like a hidden […]
By Hezron Ochiel With Artificial Intelligence (AI) now shaping how people search for information, many voices have started to say that Search Engine Optimization (SEO) has lost its place. Some suggest that digital marketers should shift their energy toward Generative Engine Optimization (GEO). This discussion has become active in marketing circles, and to understand what […]
By Hezron Ochiel There is something special about going deep. In a recent powerful video I watched, an eagle dives into the water to catch a fish. The bird does not stay at the edge waiting for luck. It spreads its wings, focuses its eyes on the target, and dives into the water with complete […]
When people talk about promoting content on social media, the first thing that comes to mind is massive reach. Many imagine that once they start running ads, their content will finally take off and attract likes, shares, and comments with ease. I used to think the same way. Months ago, my LinkedIn account would generate […]