Connecting Brands with Audiences
By Hezron Ochiel I once watched a job candidate lose 15 marks during a recruitment process because she could not provide evidence of some of the skills and requirements listed in the assessment. I was serving on an interview panel recruiting staff for a donor-funded project. One candidate had graduated about six years earlier and […]
My passion for trending on social media is fueled by my admiration for Eric Amunga, widely recognized as @Amerix on X (formerly Twitter). He is a prominent medical consultant behind the popular #MasculinitySaturday hashtag. His rise to fame comes from offering guidance to men on various topics, including relationships and other aspects of life. While […]
By Hezron Ochiel I have been asked many times how I made my LinkedIn profile easier to discover in search. A colleague recently asked me the same question, and it reminded me that people often treat profile optimisation as a technical task. In practice, it often comes down to being clear about what you want […]
By Hezron Ochiel A couple of years ago, I worked with a lady who served as a project administrator and also handled reception duties. She was one of those people everyone depended on. She managed phone calls, prepared reports and budgets, attended to walk-in clients and supported colleagues with administrative tasks. Then I began noticing […]
By Hezron Ochiel Do you remember a time when you felt excited about the future? You had plans, ideas and a clear sense of where you wanted to go. Then life happened. An opportunity disappeared, progress slowed, or a goal started to feel further away than you expected. Repeated setbacks can gradually make a goal […]
By Hezron Ochiel I once accepted a five-day documentary assignment before I owned the equipment needed to produce it. A few years after college, I travelled to Eldoret in search of work. I had always been interested in electronic media, especially documentary production, but professional video equipment was far beyond what I could afford. After […]