Connecting Brands with Audiences
Imagine being at the center of a heated WhatsApp group debate, with members demanding answers and even leaving in protest. That was my reality when I tried managing a high-stakes professional network on WhatsApp. Spoiler alert: It did not end well. WhatsApp Messenger has over 2.9 billion users globally, making it one of the most […]
If you are on LinkedIn, you have probably seen phrases like “I help businesses stand out,” “I help people get jobs,” or “I help companies grow.” And guess what? Most people saying this are young, mostly in their 20s and 30s. I couldn’t help but wonder, why aren’t young people talking about finishing school and […]
Public Relations (PR) is exciting and always changing. It requires creativity, planning, and the ability to handle challenges. Over 15 years in PR, I have learned many lessons that could have made my journey easier. Here are some of the insights I wish I knew when I started. These lessons can help anyone interested in […]