Connecting Brands with Audiences
The latest PRSK Excellence Awards placed trust, evidence and measurable impact at the centre of what strong public relations increasingly looks like in Kenya. By Judith Akoth IMG Kenya took the highest campaign honour at the latest Public Relations Society of Kenya (PRSK) Excellence Awards after its work with the Kenya Tourism Board on the […]
African Humanitarian AI Citation Index 2026 Hezron Ochiel | Hezron Insights, Nairobi, KenyaResearch | August 2026 10 African countries · 4 AI platforms · 90 production questions · 1,083 verifiable citations Only 5.5% of citations came from organisations based in the African country being discussed. When people ask AI about a humanitarian crisis in Africa, […]
Writing appeared in almost two-thirds of the communication job advertisements analysed. AI appeared in 4.5%. Search revealed an equally interesting divide between content and public relations roles. If AI is reshaping communication work, employers were still asking for one skill far more than any other in early 2024: Writing. I analysed communication-related advertisements drawn from […]
A reanalysis of a Kenyan higher education communication audit suggests that asking which channel works best may miss a more useful question: how does information move from discovery to action? An institution can publish a message successfully and still leave people searching for answers. A student may first see an examination notice on social media, […]
A study of 244 organisational websites shows why AI-search readiness also depends on the clarity, consistency and integrity of the information organisations publish. Kenyan organisations are publishing actively online. Among organisations with a verifiable latest-content date, 96.1% showed evidence of publishing in 2026. Yet 74 of the 199 organisations with verifiable 2026 content — 37.2% […]
By Hezron Ochiel For years, organisations have worked to make their websites easier to find on Google. AI search adds another question: Is your website easy for AI systems to understand, verify and potentially cite? My analysis of Engagemii’s Answer Engine Optimisation (AEO) Index data covering nearly one million websites suggests this remains a challenge […]
By Francesca Bordas A conventional MRI scanner can cost well over $1 million. Open-source teams are showing that some imaging systems can be built for a fraction of that cost. One example is the OSI² ONE, an open-source low-field MRI scanner developed through the Open Source Imaging Initiative. The system uses mostly open-source hardware and […]
By Francesca Bordas Editor’s note: This essay begins with an imagined scene from 2099. The future institutions, technologies and practices described in that scene are speculative. They explore a question that already matters today: when new evidence changes what we know, how should we preserve and correct the scientific record? Imagine a research library in […]
By Hezron Ochiel AI-generated writing may soon become easier to trace. Anthropic has announced plans to add imperceptible watermarks to text generated by Claude. The move comes as the European Union’s AI Act transparency requirements for AI-generated content begin to apply. The watermark will not appear as a visible label or hidden character. Instead, it […]
By Hezron Ochiel AI referral traffic to Shopify stores is growing fast. According to Shopify’s Q2 2026 commerce data, AI-referred sessions to Shopify storefronts grew 197% year over year. Organic search also grew, rising 12% from a much larger base. Shopify found that AI-referred shoppers who landed on product pages converted about 80% better than […]