Connecting Brands with Audiences
I Analysed 948 Communication Jobs. A New PR Skillset Is Taking Shape By Hezron Ochiel Artificial intelligence dominates many conversations about the future of communication. I wanted to know what employers were actually asking communication professionals to know. So, I analysed 948 communication-related job advertisements drawn from a dataset of 123,849 LinkedIn job postings. The…
By Hezron Ochiel A legitimate company could soon fail to meet Google’s advertising rules because the government institution that authorised it has not listed it clearly online. An outdated government page may also continue showing a former provider as authorised after that relationship has ended. These are among the practical effects of Google’s updated Government…
By Hezron Ochiel For years, website owners have used Google Search Console to track impressions, clicks, queries, countries, devices and pages. AI search created a new measurement problem. A website could appear inside an AI-generated answer, shape what a user reads and still leave the publisher with little evidence of what happened. Google has now…
By Hezron Ochiel LinkedIn once encouraged users to improve their posts with artificial intelligence. In a sudden twist, it is now removing that feature and introducing new ways for members to report content that “seems like AI slop.” The concern is also supported by evidence. A 2026 analysis by AI-detection company Pangram Labs found that…
By Hezron Ochiel Imagine a public health organisation publishes a short Instagram video explaining the early signs of diabetes. During the first week, the communication team tracks the usual results: views, likes, comments, shares and new followers. The video performs well, and the figures appear in the monthly social media report. Three months later, people…
