Connecting Brands with Audiences
By Hezron Ochiel African professional bodies, universities, publishers and communication experts have produced valuable public relations knowledge. The question is whether that knowledge appears when people turn to AI for answers. To explore this, I tested 10 common PR questions using ChatGPT, Gemini and Claude. All three tools produced useful guidance on PR strategy, stakeholder […]
The Rise of the Digital Couch: Will Patients Trust AI With Their Mental Health? By Francesca Bordas Editor’s Note Artificial intelligence is becoming part of healthcare in ways that reach beyond diagnosis and administration. It is beginning to influence mental health support, clinical decisions and pharmaceutical research. At Hezron Insights, we examine how emerging technologies […]
Publishers Ask Google for Clearer AI Search Data By Hezron Ochiel Google says its artificial intelligence features are encouraging people to search more and sending billions of clicks to websites every week. The claim has renewed questions about website traffic as AI-generated answers become more visible across Google Search. Publishers, creators and businesses want to […]
Learn how to turn career experience into consulting, training, books and advisory services using a practical five-part framework. By Hezron Ochiel The business idea you are looking for may already be hiding inside the advice people keep asking you for. Steven Bartlett offers a useful example through The Diary of a CEO, a podcast that […]
From Mentions to Trust, Search Visibility, and AI Citability By Hezron Ochiel For a long time, PR reports looked impressive on paper. They came with media mentions, reach, impressions, engagement numbers, and long lists of activities. These numbers still matter because they show that communication took place and help teams account for the work done. […]
A 2025 PR reality check for communicators, leaders, and organisations By Hezron Ochiel In November 2024, I published an article titled “Top 13 PR Trends to Watch in 2025: Insights for the Future of Public Relations.” At the time, I was trying to make sense of where public relations was going and what communicators needed […]
By Hezron Ochiel Not long ago, I visited one of our satellite campuses with our senior management team. When it was my time to address the students, I decided to test whether our communication was truly reaching them. So I asked a simple question: “How many of you follow our official social media pages?” Our […]