Connecting Brands with Audiences
A ten-country study of 1,083 AI citations found just 5.5% came from sources in the affected country, compared with 68.8% from UN and multilateral organisations. By Judith Akoth When people ask AI about a humanitarian crisis in Africa, the answer may describe a local reality using evidence that mostly comes from outside the country concerned. […]
By Hezron Ochiel As a new year begins, many of us take a moment to reflect on the months we have lived through and start thinking more intentionally about what we want the next season of life to look like. Behavioral science researchers often describe moments like these as psychological reset points, when reflection comes […]
Publishers Ask Google for Clearer AI Search Data By Hezron Ochiel Google says its artificial intelligence features are encouraging people to search more and sending billions of clicks to websites every week. The claim has renewed questions about website traffic as AI-generated answers become more visible across Google Search. Publishers, creators and businesses want to […]
You value your customers, but let’s face it—some can be a thorn in your flesh. Whether it’s constant complaints, unrealistic demands, or a tendency to overlook the bigger picture, dealing with difficult customers is an inevitable part of running a business. But has your company ever plunged into a potential crisis, expecting the worst from […]