Connecting Brands with Audiences
By Hezron Ochiel I once accepted a five-day documentary assignment before I owned the equipment needed to produce it. A few years after college, I travelled to Eldoret in search of work. I had always been interested in electronic media, especially documentary production, but professional video equipment was far beyond what I could afford. After […]
By Hezron Ochiel Do you remember a time when you felt excited about the future? You had plans, ideas and a clear sense of where you wanted to go. Then life happened. An opportunity disappeared, progress slowed, or a goal started to feel further away than you expected. Repeated setbacks can gradually make a goal […]
By Hezron Ochiel I have been asked many times how I made my LinkedIn profile easier to discover in search. A colleague recently asked me the same question, and it reminded me that people often treat profile optimisation as a technical task. In practice, it often comes down to being clear about what you want […]
By Hezron Ochiel In August 2026, we published the African Humanitarian AI Citation Index (AHACI), a study examining 1,083 verifiable citations used by ChatGPT, Gemini, DeepSeek and Perplexity when answering humanitarian questions about ten African countries. The research asked a simple question: When AI explains an African humanitarian crisis, whose knowledge becomes visible? One finding […]
By Hezron Ochiel A couple of years ago, I worked with a lady who served as a project administrator and also handled reception duties. She was one of those people everyone depended on. She managed phone calls, prepared reports and budgets, attended to walk-in clients and supported colleagues with administrative tasks. Then I began noticing […]
By Hezron Ochiel For three years, I was part of a team working on a deceptively simple question: How do you document nearly a century of institutional history without producing a book that reads like an archive? The answer became The Journey to Greatness, a publication documenting the evolution of the Kenya Medical Training College […]
By Hezron Ochiel The internet has changed where Kenyans can look for work. A professional in Kenya can now provide a service to a client thousands of kilometres away without ever meeting them physically. I experienced this shift early in my career. After college, I spent nearly two years trying to secure an entry-level opportunity […]
By Hezron Ochiel A press release can be well written and still be ignored. During my years in journalism, I received many press releases that never became stories. Some were too promotional. Others buried the real news or sent it to journalists with little interest in the subject. Later, working in public relations, I saw […]
By Hezron Ochiel Years ago, a professional photographer visiting my village was something people took notice of. There were few cameras, fewer trained photographers and even fewer people who knew how to use them well. Today, almost everyone carries a camera in their pocket. The smartphone changed photography by making image capture widely accessible. I […]
By Hezron Ochiel Securing a decent job after graduation is the dream of many young people, and I had the same expectation. After college, I wanted to build a career in journalism, preferably with a major media organisation in Kenya. For nearly two years, I struggled to secure even an entry-level opportunity as a correspondent […]