Connecting Brands with Audiences
By Hezron Ochiel AI referral traffic to Shopify stores is growing fast. According to Shopify’s Q2 2026 commerce data, AI-referred sessions to Shopify storefronts grew 197% year over year. Organic search also grew, rising 12% from a much larger base. Shopify found that AI-referred shoppers who landed on product pages converted about 80% better than […]
I Analysed 948 Communication Jobs. A New PR Skillset Is Taking Shape By Hezron Ochiel Artificial intelligence dominates many conversations about the future of communication. I wanted to know what employers were actually asking communication professionals to know. So, I analysed 948 communication-related job advertisements drawn from a dataset of 123,849 LinkedIn job postings. The […]
By Hezron Ochiel A legitimate company could soon fail to meet Google’s advertising rules because the government institution that authorised it has not listed it clearly online. An outdated government page may also continue showing a former provider as authorised after that relationship has ended. These are among the practical effects of Google’s updated Government […]
By Hezron Ochiel For years, website owners have used Google Search Console to track impressions, clicks, queries, countries, devices and pages. AI search created a new measurement problem. A website could appear inside an AI-generated answer, shape what a user reads and still leave the publisher with little evidence of what happened. Google has now […]
By Hezron Ochiel LinkedIn once encouraged users to improve their posts with artificial intelligence. In a sudden twist, it is now removing that feature and introducing new ways for members to report content that “seems like AI slop.” The concern is also supported by evidence. A 2026 analysis by AI-detection company Pangram Labs found that […]
By Hezron Ochiel Imagine a public health organisation publishes a short Instagram video explaining the early signs of diabetes. During the first week, the communication team tracks the usual results: views, likes, comments, shares and new followers. The video performs well, and the figures appear in the monthly social media report. Three months later, people […]
By Hezron Ochiel African professional bodies, universities, publishers and communication experts have produced valuable public relations knowledge. The question is whether that knowledge appears when people turn to AI for answers. To explore this, I tested 10 common PR questions using ChatGPT, Gemini and Claude. All three tools produced useful guidance on PR strategy, stakeholder […]
The Rise of the Digital Couch: Will Patients Trust AI With Their Mental Health? By Francesca Bordas Editor’s Note Artificial intelligence is becoming part of healthcare in ways that reach beyond diagnosis and administration. It is beginning to influence mental health support, clinical decisions and pharmaceutical research. At Hezron Insights, we examine how emerging technologies […]
Publishers Ask Google for Clearer AI Search Data By Hezron Ochiel Google says its artificial intelligence features are encouraging people to search more and sending billions of clicks to websites every week. The claim has renewed questions about website traffic as AI-generated answers become more visible across Google Search. Publishers, creators and businesses want to […]
Learn how to turn career experience into consulting, training, books and advisory services using a practical five-part framework. By Hezron Ochiel The business idea you are looking for may already be hiding inside the advice people keep asking you for. Steven Bartlett offers a useful example through The Diary of a CEO, a podcast that […]