Connecting Brands with Audiences
From Mentions to Trust, Search Visibility, and AI Citability By Hezron Ochiel For a long time, PR reports looked impressive on paper. They came with media mentions, reach, impressions, engagement numbers, and long lists of activities. These numbers still matter because they show that communication took place and help teams account for the work done. […]
A 2025 PR reality check for communicators, leaders, and organisations By Hezron Ochiel In November 2024, I published an article titled “Top 13 PR Trends to Watch in 2025: Insights for the Future of Public Relations.” At the time, I was trying to make sense of where public relations was going and what communicators needed […]
By Hezron Ochiel Not long ago, I visited one of our satellite campuses with our senior management team. When it was my time to address the students, I decided to test whether our communication was truly reaching them. So I asked a simple question: “How many of you follow our official social media pages?” Our […]
Why Universities Have a Student Attention Problem, Not a Communication Problem By Hezron Ochiel One finding from the Kenya Medical Training College (KMTC) Communication Audit completely changed how I think about institutional communication. For a long time, I believed that once a university published information on email, the notice board, the website, or social media, […]
By Hezron Ochiel Three weeks ago, I stood before a room full of managers leading a discussion on personal branding. Like many professional development sessions, we began with familiar topics. We explored reputation, networking, leadership, and the growing importance of digital visibility. When the conversation turned to LinkedIn, I asked a simple question. “How many […]
How Organisations Can Build Trust, Authority, and Visibility in the Age of Artificial Intelligence By Hezron Ochiel Introduction: The Search That Changed Everything A few years ago, finding information online followed a familiar routine. You opened Google, typed a question, scrolled through pages of blue links, compared different websites, read several articles, and eventually decided […]
By Hezron Ochiel A few weeks ago, I had the opportunity to facilitate a personal branding training session attended by more than 100 managers in our organisation. As we discussed the importance of building a digital footprint, LinkedIn quickly became the focus of the conversation. Most participants had accounts on the platform, yet very few […]
By Hezron Ochiel A few weeks ago, I searched for a well-known organisation on several AI platforms. Let us use a fictional brand, Victoria Suites, an international hotel headquartered in Nairobi, Kenya, as an example. I wanted to understand how AI systems perceived the brand and whether their responses reflected its current reputation. One issue […]
By Hezron Ochiel For years, many Kenyans associated the Kenya Medical Training College (KMTC) with only two courses: Nursing and Clinical Medicine. The perception became so widespread that many students, parents, and even professionals rarely discussed the institution beyond those programmes. Earlier this month, in an effort to correct that misconception, we organised a press […]
The Shift from Journalism to PR Is Accelerating By Hezron Ochiel The transition from journalism to public relations is becoming one of the defining career shifts in today’s communication industry. Across Kenya and many parts of the world, journalists are increasingly rethinking their career paths as newsrooms continue to shrink and advertising revenue shifts toward […]