Connecting Brands with Audiences
By Hezron Ochiel A press release can be well written and still be ignored. During my years in journalism, I received many press releases that never became stories. Some were too promotional. Others buried the real news or sent it to journalists with little interest in the subject. Later, working in public relations, I saw […]
By Hezron Ochiel A couple of years ago, I worked with a lady who served as a project administrator and also handled reception duties. She was one of those people everyone depended on. She managed phone calls, prepared reports and budgets, attended to walk-in clients and helped colleagues with administrative tasks. She was hands-on, approachable […]
By Hezron Ochiel Years ago, a professional photographer visiting my village was something people took notice of. There were few cameras, fewer trained photographers and even fewer people who knew how to use them well. Today, almost everyone carries a camera in their pocket. The smartphone changed photography by making image capture widely accessible. I […]
By Hezron Ochiel When we set out to engage more than 200 media actors across five African countries in a health systems advocacy programme, one thing became clear very quickly: journalists needed more than information. They needed the skills to understand complex health issues, access to credible experts, opportunities to report from the field and […]