Connecting Brands with Audiences
The gig economy is booming. More people are choosing flexible work by taking on projects as freelancers, consultants, and independent contractors. Companies love this model, too. It saves costs and provides access to top talent from around the globe. But as the gig economy grows, so do the scams. Fraudsters are everywhere, looking for their […]
Imagine being at the center of a heated WhatsApp group debate, with members demanding answers and even leaving in protest. That was my reality when I tried managing a high-stakes professional network on WhatsApp. Spoiler alert: It did not end well. WhatsApp Messenger has over 2.9 billion users globally, making it one of the most […]
If you are on LinkedIn, you have probably seen phrases like “I help businesses stand out,” “I help people get jobs,” or “I help companies grow.” And guess what? Most people saying this are young, mostly in their 20s and 30s. I couldn’t help but wonder, why aren’t young people talking about finishing school and […]
Public Relations (PR) is exciting and always changing. It requires creativity, planning, and the ability to handle challenges. Over 15 years in PR, I have learned many lessons that could have made my journey easier. Here are some of the insights I wish I knew when I started. These lessons can help anyone interested in […]
2024 was nothing short of a BIG win for my personal brand! It has been about growth, impact, and lessons learned. Let me share the highlights with you. Building a strong online presence I launched two exciting projects this year – my LinkedIn Newsletter and my Blog. These platforms became the heart of my storytelling […]
Today marks one year since I launched my LinkedIn newsletter, Hezron’s Weekly Insights, which later evolved into the blog Hezron Insights. It has been an amazing journey. With over 19,500 readers, my newsletter has become one of my proudest professional achievements. Through it, I’ve shared insights on personal branding, workplace resilience, leadership, empathy, and storytelling […]
Being first is super powerful. Whether it is launching a new idea, joining a trend, or jumping into a fresh opportunity, those who act early often enjoy rewards others can only dream of. From gaining visibility to setting trends, the benefits of being ahead of the curve are worth exploring. Take social media, for example. […]
Are job ads always real chances to get a job, or are they just ways for companies to follow the rules and look busy? A survey by MyPerfectResume found that an overwhelming 81% of U.S. recruiters admitted to posting “ghost jobs”—vacancies that are advertised but not actively being filled. Job postings can help employers in […]
As 2024 comes to an end, communication experts across the globe are working to predict what will shape the public relations (PR) industry in 2025. With the rise of generative artificial intelligence (GAI) and shifts in how audiences engage with brands, the year ahead will present a mix of challenges and opportunities. Organizations that are […]
When we hear the word “abuse,” our thoughts often quickly gravitate toward physical violence, sexual assault, or gender-based violence. But there’s a more insidious form of abuse that often goes unnoticed—emotional abuse, inflicted by a narcissistic personality. Experts warn that this type of abuse may not leave visible scars, yet it strips years from a […]