Connecting Brands with Audiences
By Hezron Ochiel When you ask a child what they want to be in the future, you will often hear answers like doctor, lawyer, teacher, entrepreneur, and many others. But as the years pass, those big dreams often disappear somewhere along the way. Have you ever paused to ask yourself what happened? In life, countless […]
By Hezron Ochiel Public relations specialists will tell you there is nothing as frustrating as putting out a social media post and bracing yourself for negative feedback. It is the kind of moment that makes you wish you could skip posting for a day or two. But in digital communications, that is not an option. […]
They say all publicity is good publicity, whether positive or negative. But any public relations professional worth their salt knows that not all attention is worth celebrating. Some negative publicity has the power to destroy your brand, break your spirit, and even threaten the very survival of your organization. We are living in a time […]
By Hezron Ochiel I’ve stayed quiet on this topic long enough. But on this World PR Day, I can’t hold back any longer. AI is reshaping PR from the inside out. The question is not whether it will affect us, but how ready we are for it. Over the past few months, I’ve been closely […]
Over the past few months, I’ve been running a little experiment on LinkedIn to understand what makes posts go viral. I started paying close attention to what top creators were doing—not just the content itself, but the way they opened it. That first line. The hook. It’s the sentence that stops your scroll. The line […]
By D’Vorah Meijer Recently, the Father Has Been Working in Healing To begin with myself, He has destroyed and removed a spirit of self-hatred. (“I’m not worthy, I can’t do anything right, real breakthroughs aren’t for me…”) This afternoon, I saw my daughter radiant with light, after a similar spiritual battle was silenced and broken. […]
By Judith Akoth In the last edition, I shared a story about a colleague with whom I had a major disagreement. She would frequently approach me with complaints and overwhelm me with negative comments about what others thought of our department. Even after I gently advised her to channel that information to our supervisor, she […]
As I prepare to launch my first book, I’d like to take you through the winding, often unpredictable journey that led me to become a writer. Nearly two decades ago, fresh from Maseno University with a degree in Communication and Media Technology, I landed my first writing gig at The Standard newspaper in Kenya. Like […]
By Judith Akoth Years back, I had a fallout with a colleague. She frequently came to me with complaints and overwhelmed me with negative comments about what others thought of our department. Even after I advised her to channel this information to our supervisor, that fell on deaf ears. Eventually, I felt overwhelmed and decided […]
Let us be honest with ourselves for a moment. Most of us, if not all, have experienced that one brilliant idea that arrives unexpectedly while you are in the shower or walking alone. Instantly, your heart starts racing because you have discovered something significant. You envision how different your life could be if you pursued […]