Connecting Brands with Audiences
By Judith Akoth A new study has revealed that social media is the most preferred medium for communication among students and staff at the Kenya Medical Training College (KMTC). Most study participants said they are more likely to check their phones than read a noticeboard for updates on exams, events, or other activities. The communication…
By Hezron Ochiel Life has a way of knocking us down when we least expect it. Sometimes, just when we think we are gaining momentum, something unexpected happens. For instance, an opportunity slips away, a plan fails, or we find ourselves left behind. It is in these moments that many people feel tempted to give…
By Hezron Ochiel I never imagined a snake would teach me one of the most powerful lessons in strategy. A popular quote goes, “Do not waste your time chasing butterflies. Mend your garden, and the butterflies will come.” It always sounded poetic, but I never deeply understood its wisdom until one dry season when snakes…
By Hezron Ochiel Some people enter journalism for the bylines. My friend stepped into the newsroom looking for something much deeper. He believed storytelling could transform lives and uplift communities. Let’s call him the Nomad, a journalist who turned vision into action in the digital news space. The Nomad did not follow the crowd. While…
Abstract This research paper presents a structured guide for journalists, bloggers, and communication professionals to effectively translate scholarly research into accessible and impactful stories for the public. Drawing on years of professional experience, the paper outlines strategies for finding, interpreting, and reporting academic studies. The guide emphasizes the role of science communication in shaping public…
By Judith Akoth I didn’t cry. Not when they handed me the new contract. Not when I realized it stripped me of everything: no maternity leave, no health cover, no annual days off. Not even when I saw I had been demoted to the level of a casual worker. But something inside me broke. A…
When Alice Khalisa received a full scholarship to study in the UK, she didn’t hesitate. She shut down her five-year-old car sales business in Nairobi, just as it began to thrive, and quit her stable job. To her, this was the big leap: to go abroad, earn a prestigious international degree, and return home to…
If you have been active online in Kenya recently, chances are you have seen the story of Dr. Martin Ogwang, a university lecturer with a PhD who made a bold and unexpected decision that got everyone talking. He did not go back to a tertiary college to teach. He did not return to lead research….
From Nairobi to New York, homeschooling is no longer a fringe choice. Families across the globe are turning to it for its flexibility and child-centered approach, redefining what learning can look like outside the four walls of a classroom. In countries like the U.S., Canada, and the UK, this shift is already backed by solid…
For the past 12 months, I have been exploring different ways to write short stories that can go viral. My goal was simple: to help more people discover and sign up for our training programs. This journey started when I realized just how expensive online advertising had become. In Kenya, a single sponsored post that…
